How to Write Powerful Headlines

Try These Proven Copywriter Strategies


If you poll some of the most successful copywriters, they'll agree that a great headline
emerges after dozens are discarded. In other words, plan to write a lot! Keep in mind
that your headline should create curiosity, promise the answer to a problem, and include
a key benefit of your product or service.

Give yourself an edge. Use some of the following words in any combination as surefire
attention-getters:

Breakthrough Discover/Discovery Easy Free Guaranteed Hidden Incredible Love Master Money New	Powerful Profits Proven Results Revealed Scientific Secret Shocking Ultimate Uncovered

Here are some popular methods used by professional copywriters
to write compelling headlines:

HOW TO

Example: How to Save Hundreds on Your Car Insurance
Headlines beginning with "how to" are proven winners. They pique curiosity to
read further - exactly what a headline is supposed to do.

QUESTION

Example: Isn't it Time You Quit Worrying About Your Cholesterol?
When a headline asks a question, readers will naturally answer it in their minds. When
it identifies a specific need or desire, they'll read on.

COMMAND

Example: Teach Your Toddler to Read in 3 Easy Steps
A command headline should highlight the most important benefit of your product
or service. It demands attention and inspires intrigue.

NEWS

Example: Announcing a Breakthrough in Personal Security
News headlines are effective for announcing new products and services.
The promise of new information is always an attention-getter.

TESTIMONIAL

Example: "I Lost 15 Pounds in 2 Weeks...and I Wasn't Hungry!"
When your headline delivers "proof," it sparks interest in the rest of the story.