Integrated Media Support

New Cross Media Solutions

Communicating frequently through multiple

channels is the best way to ensure that prospects

and customers receive your message, respond to

an offer and remember your business.  We can
 
help you set up websites, social media and email

solutions to deliver your message or simply design

and prep documents for web distribution to

match brand, campaign or company print collateral.

Enhance Relevant Marketing with Personalized Web Pages

                                       The Perfect Marriage of Print and Online Technology


Personalized URLs can help you increase direct mail response and turn more prospects into buyers.

With custom Web addresses, you can deliver a personal and powerful fulfillment experience unique

to each prospect … and increase the overall R.O.I. of your direct mail campaigns. Studies show that

using PURLs with a relevant message can increase response rates two to five times. PURLs
 
combine the high impact and quality of a direct mail campaign with the speed, accessibility,

convenience and economy of Internet response and fulfillment.  


What Are the Advantages?

Increased Response Rates PURLs encourage response because   the messages are personal and address your prospects’ specific needs. That means more dollars for your fundraising campaign.  More attendees at your event. And more sales leads for your company growth. Accelerated Sales Conversion Tailored Web content anticipates   and responds to specific prospect interests, moving them from product investigation, to consideration, to sale quickly and easily. Buyer Convenience Responding is easy, and relevant information is delivered immediately to a personalized landing page.

Enhanced Tracking You receive an instant record of each response and can track what prospects view and for how long…information you can use to fine-tune your future campaigns. Real-Time Sales Leads Put “hot” prospects in the hands of   your sales team immediately by sharing the information you are gathering electronically – as soon as it comes in. Simplified Relationship Management Once you have established customer connections, each PURL becomes an ongoing portal for delivering new offers and support, increasing your opportunities to up-sell and cross-sell.